Our comprehensive array of services includes:
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”
– John D. Rockefeller
Identifying and communicating with your target audiences are key components to the success of your organization. The goal of a great marketing communications plan is to share information with your stakeholders. So when it’s time to communicate with various groups, you will want everyone to hear and receive clear, concise and consistent messages.
Our strategies combine marketing concepts with communication strategies to effectively promote your organization’s mission and help you present your message impressively to your target audiences. What separates Bascom & Adams from other marketing and public relations firms is that we integrate a wide range of services to optimally support your company’s mission and goals.
Our services include:
- Marketing Action Plans (MAP)
- Brochures and Newsletters
- Copy Publications
- Direct Mail
- Internal/External Communications
“Everything you do or say is public relations. It’s about your brand and the promises that you make and the promises that you keep to those you serve.”
Telling your organization’s story is essential to its long-term success. At Bascom and Adams, we will help you create a message that resonates with your audience and reflects your organization’s mission and values. Whether your clientele is local or spread across the globe Bascom & Adams will help you engage with your audience in a meaningful way. With effective public relations, we let those who are most important to you know who you are, what you do, and how your services or products will benefit them. Whether your objectives are to increase sales, strengthen consumer loyalty, build your brand or enhance your public image, we produce results.
Allow us to help impact your world and develop, spread and manage your message of who you are, what you do, and how you impact those most important to your organization’s success!
“[Neighbor is] not he whom I find in my path, but rather he in whose path I place myself, he whom I approach and actively seek.”
– Gustavo Gutiérrez
A fundamental aspect of sustainable organizational performance is nurturing strong collaborative relationships both inside and outside of the enterprise. Without consistent communication and a steady presence, healthy relationships can be difficult to maintain. Community engagement allows you to add credibility to your message by engaging those who voices are respected and listened to by those you need to reach.
Bascom and Adams can work with your organization to create a holistic outreach and engagement strategy that connects you with your key audiences.
Organizational Learning & Knowledge Management
“The only sustainable competitive advantage is an organization’s ability to learn faster than the competition.”
― Peter M. Senge
Organizational learning in the 21st century is about capturing, leveraging, and reusing the collective wisdom of your organization to achieve strategic outcomes. In today’s business environment, the ability to learn and leverage knowledge is the essential competitive advantage. Organizations that will thrive in this new environment will harness knowledge wherever it may reside, whether inside or outside of the organization.
Bascom and Adams can work with your organization to develop an organizational learning and knowledge management strategy that will help catalyze your firm’s competitive advantage.
Diversity & Inclusion
In a connected world, having a diverse workforce is critical for any business that wants to remain competitive.
The global nature of business requires that organizations develop a workforce that is reflective of the audiences it seeks to engage. Bascom and Adams can help your organization cultivate a diverse workforce with the talents, skills, and perspectives needed to thrive in a 21st century economy.